Gespeichert in:
| Titel: | The business of image visualising the corporate message |
|---|---|
| Von: |
by Nicholas Jenkins
|
| Person: |
Jenkins, Nicholas
Verfasser aut |
| Hauptverfasser: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Kogan Page
1991
|
| Ausgabe: | 1. print. |
| Schlagwörter: | |
| Medienzugang: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002977846&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 224 S. Ill. |
| ISBN: | 0749405570 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004836725 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t| | ||
| 008 | 920525s1991 xx a||| |||| 00||| eng d | ||
| 020 | |a 0749405570 |9 0-7494-0557-0 | ||
| 035 | |a (OCoLC)221002780 | ||
| 035 | |a (DE-599)BVBBV004836725 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M347 | ||
| 050 | 0 | |a HD59.2 | |
| 082 | 0 | |a 658.8 |2 12a | |
| 100 | 1 | |a Jenkins, Nicholas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The business of image |b visualising the corporate message |c by Nicholas Jenkins |
| 250 | |a 1. print. | ||
| 264 | 1 | |a London |b Kogan Page |c 1991 | |
| 300 | |a 224 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Logography | |
| 650 | 0 | 7 | |a Corporate Design |0 (DE-588)4231157-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Corporate Design |0 (DE-588)4231157-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002977846&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002977846 | |
Datensatz im Suchindex
| _version_ | 1819346025343614976 |
|---|---|
| adam_text | INTRODUCTION 6
1. THE DESIGN FACTOR 9 Collective identity 11
Evolution of visual symbolism 12
Contemporary identity 16
Internationalism 19
A new perspective? 24
Perceptions 25
The balance 26
2. CREATIVE RESEARCH 28 Corporate culture 37
Focusing the perceived problem 39
3. THE MANAGEMENT DECISION 45 Forced decision 46
Management as designer 48
New freedoms 51
Development control 60
Politics 62
Repositioning 66
Vulnerability 73
Tones of voice 75
Marketing duality 78
Rationalisation 82
Management buy out 82
Public relations 87
~~mmmm~~ ^mmmm~mml Identity adjustment 91
UNIVERSITÄT* ™f958
UND Clarity of function 101
CT A n T
4. THE CRITICAL PATH 104 Choice of consultancy 104
Criteria for appointment 107
The appointment 111
The path to solution 112
Thelaunch 114
Implementation 114
Design management 116
Review Body 118
Asummary 119
5. THE INGREDIENTS OF VISUAL IDENTITY 124 Nomendature 124
The adjusted name 132
The new name 133
Logotype the visualisation
of a name 136
The symbol 140
Monograms 147
Illustrative symbolism 149
The combination 152
Pastiche 156
Officialdom 158
Location identity 160
People power 161
Colour 163
The total identity 165
6. ASPECTS OF VISUAL IDENTITY 171 Fashion and durability 172
Cultural influence 177
External factors 178
Market forces 181
Problems 184
Timing 188
Endorsement 189
Comparisons 192
Branding and identity 196
Indigenous or imposed identity 205
Imaging 207
Familiarity 208
Emotion 209
Thefuture 211
INDEX 214
|
| any_adam_object | 1 |
| author | Jenkins, Nicholas |
| author_facet | Jenkins, Nicholas |
| author_role | aut |
| author_sort | Jenkins, Nicholas |
| author_variant | n j nj |
| building | Verbundindex |
| bvnumber | BV004836725 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59.2 |
| callnumber-search | HD59.2 |
| callnumber-sort | HD 259.2 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)221002780 (DE-599)BVBBV004836725 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01247nam a2200361 c 4500</leader><controlfield tag="001">BV004836725</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">920525s1991 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749405570</subfield><subfield code="9">0-7494-0557-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)221002780</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004836725</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD59.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">12a</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jenkins, Nicholas</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The business of image</subfield><subfield code="b">visualising the corporate message</subfield><subfield code="c">by Nicholas Jenkins</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">224 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate image</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Logography</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Corporate Design</subfield><subfield code="0">(DE-588)4231157-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Corporate Design</subfield><subfield code="0">(DE-588)4231157-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002977846&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002977846</subfield></datafield></record></collection> |
| id | DE-604.BV004836725 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:23:41Z |
| institution | BVB |
| isbn | 0749405570 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002977846 |
| oclc_num | 221002780 |
| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | 224 S. Ill. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Jenkins, Nicholas The business of image visualising the corporate message Corporate image Logography Corporate Design (DE-588)4231157-3 gnd |
| subject_GND | (DE-588)4231157-3 |
| title | The business of image visualising the corporate message |
| title_auth | The business of image visualising the corporate message |
| title_exact_search | The business of image visualising the corporate message |
| title_full | The business of image visualising the corporate message by Nicholas Jenkins |
| title_fullStr | The business of image visualising the corporate message by Nicholas Jenkins |
| title_full_unstemmed | The business of image visualising the corporate message by Nicholas Jenkins |
| title_short | The business of image |
| title_sort | the business of image visualising the corporate message |
| title_sub | visualising the corporate message |
| topic | Corporate image Logography Corporate Design (DE-588)4231157-3 gnd |
| topic_facet | Corporate image Logography Corporate Design |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002977846&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jenkinsnicholas thebusinessofimagevisualisingthecorporatemessage |