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Bibliographic Details
Title:	Strategic marketing management planning and control, analysis and decision
From:	Paul Fifield and Colin Gilligan
Person:	Fifield, Paul Verfasser aut Gilligan, Colin
Main Authors:	Fifield, Paul (Author), Gilligan, Colin (Author)
Format:	Book
Language:	English
Published:	Oxford [u.a.] Butterworth-Heinemann 1995
Edition:	Reprinted
Series:	The CIM workbook series : Marketing BH workbook
Notation:	QP 600
Subjects:	Marketing > Decision making Marketing > Management Strategic planning Marketing Strategisches Management
Physical Description:	XVII, 317 S.
ISBN:	0750619902

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Record in the Search Index

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illustrated	Not Illustrated
indexdate	2024-12-20T10:04:11Z
institution	BVB
isbn	0750619902
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-007345646
oclc_num	32896289
open_access_boolean
owner	DE-703
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physical	XVII, 317 S.
publishDate	1995
publishDateSearch	1995
publishDateSort	1995
publisher	Butterworth-Heinemann
record_format	marc
series2	The CIM workbook series : Marketing BH workbook
spelling	Fifield, Paul Verfasser aut Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan Reprinted Oxford [u.a.] Butterworth-Heinemann 1995 XVII, 317 S. txt rdacontent n rdamedia nc rdacarrier The CIM workbook series : Marketing BH workbook Marketing Decision making Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Gilligan, Colin Verfasser aut
spellingShingle	Fifield, Paul Gilligan, Colin Strategic marketing management planning and control, analysis and decision Marketing Decision making Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4124261-0
title	Strategic marketing management planning and control, analysis and decision
title_auth	Strategic marketing management planning and control, analysis and decision
title_exact_search	Strategic marketing management planning and control, analysis and decision
title_full	Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan
title_fullStr	Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan
title_full_unstemmed	Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan
title_short	Strategic marketing management
title_sort	strategic marketing management planning and control analysis and decision
title_sub	planning and control, analysis and decision
topic	Marketing Decision making Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Marketing Decision making Marketing Management Strategic planning Marketing Strategisches Management
work_keys_str_mv	AT fifieldpaul strategicmarketingmanagementplanningandcontrolanalysisanddecision AT gilligancolin strategicmarketingmanagementplanningandcontrolanalysisanddecision

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