Verfügbarkeit: Digital Darwinism :: Universität Regensburg

Gespeichert in:

Bibliographische Detailangaben
Titel:	Digital Darwinism branding and business models in jeopardy
Von:	Ralf T. Kreutzer ; Karl-Heinz Land
Person:	Kreutzer, Ralf T. 1958- Verfasser aut Land, Karl-Heinz
Hauptverfassende:	Kreutzer, Ralf T. 1958- (VerfasserIn), Land, Karl-Heinz (VerfasserIn)
Format:	Buch
Sprache:	Englisch Deutsch
Veröffentlicht:	Berlin Springer 2015
Schlagwörter:	Electronic Commerce Verbraucherverhalten Dienstleistungsangebot Soziale Software Markenpolitik
Medienzugang:	http://deposit.dnb.de/cgi-bin/dokserv?id=4576330&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027625129&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	257 S. in 1 Teil 50 schw.-w. Ill. 235 mm x 155 mm
ISBN:	9783642544002 3642544002

Internformat

MARC


LEADER	00000nam a22000008c 4500
001	BV042185986
003	DE-604
005	20150409
007	t\|
008	141113s2015 gw a\|\|\| \|\|\|\| 00\|\|\| eng d
015			\|a 14,N05 \|2 dnb
016	7		\|a 1046740652 \|2 DE-101
020			\|a 9783642544002 \|c Gb. : ca. EUR 29.95 (DE) (freier Pr.), ca. EUR 30.79 (AT) (freier Pr.), ca. sfr 37.50 (freier Pr.) \|9 978-3-642-54400-2
020			\|a 3642544002 \|9 3-642-54400-2
024	3		\|a 9783642544002
028	5	2	\|a Best.-Nr.: 86294722
035			\|a (OCoLC)931480854
035			\|a (DE-599)DNB1046740652
040			\|a DE-604 \|b ger \|e rakddb
041	1		\|a eng \|h ger
044			\|a gw \|c XA-DE-BE
049			\|a DE-2070s \|a DE-706
082	0		\|a 658.872 \|2 22/ger
084			\|a 650 \|2 sdnb
100	1		\|a Kreutzer, Ralf T. \|d 1958- \|e Verfasser \|0 (DE-588)111574668 \|4 aut
240	1	0	\|a Digitaler Darwinismus
245	1	0	\|a Digital Darwinism \|b branding and business models in jeopardy \|c Ralf T. Kreutzer ; Karl-Heinz Land
264		1	\|a Berlin \|b Springer \|c 2015
300			\|a 257 S. in 1 Teil \|b 50 schw.-w. Ill. \|c 235 mm x 155 mm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Electronic Commerce \|0 (DE-588)4592128-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Dienstleistungsangebot \|0 (DE-588)4224244-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Soziale Software \|0 (DE-588)7550143-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
689	0	0	\|a Soziale Software \|0 (DE-588)7550143-0 \|D s
689	0	1	\|a Electronic Commerce \|0 (DE-588)4592128-3 \|D s
689	0	2	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|D s
689	0	3	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0	4	\|a Dienstleistungsangebot \|0 (DE-588)4224244-7 \|D s
689	0		\|5 DE-604
700	1		\|a Land, Karl-Heinz \|e Verfasser \|0 (DE-588)1036270432 \|4 aut
856	4	2	\|m X:MVB \|q text/html \|u http://deposit.dnb.de/cgi-bin/dokserv?id=4576330&prov=M&dok_var=1&dok_ext=htm \|3 Inhaltstext
856	4	2	\|m DNB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027625129&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-027625129

Datensatz im Suchindex

_version_	1819383054406254592
adam_text	1 WHY THE DIGITAL REVOLUTION IS CHALLENGING YOU AND WHY YOU HAVE TO ACT NOW 1 2 DIGITAL DARWINISM AND THE SOCIAL REVOLUTION: WHAT BASIC NEEDS OF MAN REPRESENT THE FUEL OF THE REVOLUTION ON THE PART OF THE CUSTOMER? 41 3 BIG DATA AND TECHNOLOGY: DRIVERS OF THE INFORMATION REVOLUTION ON THE PART OF THE COMPANIES AND ACCELERATORS OF THE ERA OF COOPERATION 77 4 HOW THE SOCIAL REVOLUTION IS TO BE MANAGED 99 5 HOW MARKETING BECOMES THE ROI DRIVER WITHIN THE COMPANY... 129 6 CONFIDENCE: THE LATEST CURRENCY IN MARKETING AND MANAGEMENT 147 MOM AND POP STORE 3.0 151 7 SOCIAL CRM: THE NEW RULES OF THE GAME IN LEADING CUSTOMERS... 163 8 WHY MARKETING IS BECOMING A SERVICE 193 9 THE NECESSITY OF CHANGE MANAGEMENT: WHY OUR TRADITIONAL COMMUNICATION AND ORGANIZATIONAL STRUCTURES ARE BECOMING OBSOLETE 209 APPENDIX 249 REFERENCES 251 HTTP://D-NB.INFO/1046740652
any_adam_object	1
author	Kreutzer, Ralf T. 1958- Land, Karl-Heinz
author_GND	(DE-588)111574668 (DE-588)1036270432
author_facet	Kreutzer, Ralf T. 1958- Land, Karl-Heinz
author_role	aut aut
author_sort	Kreutzer, Ralf T. 1958-
author_variant	r t k rt rtk k h l khl
building	Verbundindex
bvnumber	BV042185986
ctrlnum	(OCoLC)931480854 (DE-599)DNB1046740652
dewey-full	658.872
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.872
dewey-search	658.872
dewey-sort	3658.872
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02307nam a22005298c 4500</leader><controlfield tag="001">BV042185986</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150409 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">141113s2015 gw a\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">14,N05</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1046740652</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642544002</subfield><subfield code="c">Gb. : ca. EUR 29.95 (DE) (freier Pr.), ca. EUR 30.79 (AT) (freier Pr.), ca. sfr 37.50 (freier Pr.)</subfield><subfield code="9">978-3-642-54400-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3642544002</subfield><subfield code="9">3-642-54400-2</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783642544002</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Best.-Nr.: 86294722</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)931480854</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1046740652</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield><subfield code="h">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kreutzer, Ralf T.</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)111574668</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Digitaler Darwinismus</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital Darwinism</subfield><subfield code="b">branding and business models in jeopardy</subfield><subfield code="c">Ralf T. Kreutzer ; Karl-Heinz Land</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Springer</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">257 S. in 1 Teil</subfield><subfield code="b">50 schw.-w. Ill.</subfield><subfield code="c">235 mm x 155 mm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistungsangebot</subfield><subfield code="0">(DE-588)4224244-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Dienstleistungsangebot</subfield><subfield code="0">(DE-588)4224244-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Land, Karl-Heinz</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1036270432</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=4576330&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027625129&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027625129</subfield></datafield></record></collection>
id	DE-604.BV042185986
illustrated	Illustrated
indexdate	2024-12-20T17:04:21Z
institution	BVB
isbn	9783642544002 3642544002
language	English German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027625129
oclc_num	931480854
open_access_boolean
owner	DE-2070s DE-706
owner_facet	DE-2070s DE-706
physical	257 S. in 1 Teil 50 schw.-w. Ill. 235 mm x 155 mm
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Springer
record_format	marc
spellingShingle	Kreutzer, Ralf T. 1958- Land, Karl-Heinz Digital Darwinism branding and business models in jeopardy Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungsangebot (DE-588)4224244-7 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4592128-3 (DE-588)4062644-1 (DE-588)4224244-7 (DE-588)7550143-0 (DE-588)4144679-3
title	Digital Darwinism branding and business models in jeopardy
title_alt	Digitaler Darwinismus
title_auth	Digital Darwinism branding and business models in jeopardy
title_exact_search	Digital Darwinism branding and business models in jeopardy
title_full	Digital Darwinism branding and business models in jeopardy Ralf T. Kreutzer ; Karl-Heinz Land
title_fullStr	Digital Darwinism branding and business models in jeopardy Ralf T. Kreutzer ; Karl-Heinz Land
title_full_unstemmed	Digital Darwinism branding and business models in jeopardy Ralf T. Kreutzer ; Karl-Heinz Land
title_short	Digital Darwinism
title_sort	digital darwinism branding and business models in jeopardy
title_sub	branding and business models in jeopardy
topic	Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungsangebot (DE-588)4224244-7 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Electronic Commerce Verbraucherverhalten Dienstleistungsangebot Soziale Software Markenpolitik
url	http://deposit.dnb.de/cgi-bin/dokserv?id=4576330&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027625129&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kreutzerralft digitalerdarwinismus AT landkarlheinz digitalerdarwinismus AT kreutzerralft digitaldarwinismbrandingandbusinessmodelsinjeopardy AT landkarlheinz digitaldarwinismbrandingandbusinessmodelsinjeopardy

Verfügbarkeit

‌

Per Fernleihe bestellen
Inhaltsverzeichnis