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Bibliographische Detailangaben
Titel:Mastering technical sales
the sales engineer's handbook
Von: John Care, Aron Bohlig
Person: Care, John, (Managing director of Mastering Technical Sales LLC)
Verfasser
aut
Bohlig, Aron
Sonstige
Hauptverfasser: Care, John, (Managing director of Mastering Technical Sales LLC) (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Boston, MA Artech House 2008
Ausgabe:2nd ed
Schriftenreihe:Artech House technology management and professional development library
Schlagwörter:
Medienzugang:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=285006
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=285006
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=285006
Beschreibung:Includes index
This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more
Umfang:1 Online-Ressource (xviii, 340 pages)
ISBN:1596933402
9781596933392
9781596933408