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Titel:	Propaganda & persuasion
Weiterer Titel:	Propaganda and persuasion
Von:	Garth S. Jowett, Victoria O'Donnell
Person:	Jowett, Garth 1940- Verfasser aut O'Donnell, Victoria 1938-2020
Hauptverfassende:	Jowett, Garth 1940- (VerfasserIn), O'Donnell, Victoria 1938-2020 (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Los Angeles ; London ; New Dehli ; Singapore ; Washinghton DC ; Melbourne SAGE [2019]
Ausgabe:	Seventh edition
Notation:	AP 17200
Schlagwörter:	Geschichte Propaganda Persuasion (Psychology)
Medienzugang:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030760921&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030760921&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Enthält Literaturangaben und Index
Umfang:	xiv, 400 Seiten Illustrationen, Diagramme
ISBN:	9781506371344

Internformat

MARC


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Datensatz im Suchindex

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adam_text	DETAILED CONTENTS Preface xiii Acknowledgments xv Chapter 1 · What Is Propaganda, and How Does It Differ From Persuasion? Propaganda Defined Jowett and O'Donnell's Definition of Propaganda Propaganda and the Containment of Information Forms of Propaganda 1 2 6 13 17 Subpropaganda/Facilitative Communication 26 A Model, of Propaganda 28 Communication Defined Propaganda and Information Propaganda and Persuasion 28 29 31 Persuasion Defined Persuasion Is Transactional· Responses to Persuasion Betiefs Values Attitudes Behavior 31 31 32 33 33 34 34 Group Norms Resonance Persuasion Seeks Voluntary Change Misleading and Manipulating an Audience 35 35 36 36 Rhetorical Background and the Ethics of Persuasion 37 Rhetoric and Propaganda Propaganda as a Form of Communication Concealed Purpose Concealed Identity Control of Information Flow The Management of Public Opinion The Manipulation of Behavior 40 41 42 42 42 43 44 The Demagogue/Propagandist 45 Overview of the Book 46 Chapter 2 · Propaganda Through the Ages 47 Ancient Greece and Alexander the Great 48 Alexander the Great 50 Imperial Rome 51 Propaganda and Religion 53 The Rise of Christianity 58 The Crusades 59 The Reformation and Counter-Reformation 63 The Counter-Reformation 67 The Emergence of Propaganda 69 The American Revolution 71 The French Revolution and Napoleon Propaganda in the 19th Century: The American Civil War Chapter 3 · Propaganda Institutionalized 79 84 87 The New Audience 88 The Emergence of Mass Society 89 The Emergence of the Propaganda Critique 92 The New Media 95 Print Media 95 Movies 99 Michael Moore and Fahrenheit 9/11 Radio 113 117 Current International Radio Propaganda 120 U.S. Government Propaganda Agencies 125 Radio and TV Marti 128 Sputnik Radio 129 Television 130 The Nature of Television 130 Television as Propaganda 131 TV Marti 132 The Emergence of Cable News Advertising: The Ubiquitous Propaganda 133 136 Institutional Propaganda 137 Internet Advertising 137 The Science of Advertising 138 The Role of Advertising 141 Propaganda and the Internet: The Power of Rumor 143 Chapter 4 · Propaganda and Persuasion Examined 151 The Modern Study of Propaganda and Persuasion Propaganda in Wortd War I The Aftermath of Wortd War I and the Growing Concern About Propaganda The Social Sciences and the Study of Propaganda 151 151 Research in Propaganda and Persuasion The Study of Attitudes World War II and Research in Communication The Yale Studies Consistency Theories Theory of Exposure Learning Social Judgment Theory Resistance to Persuasion McGuire's Model of Persuasion 155 155 156 160 161 163 163 163 164 Diffusion of Innovations Recent Research on Attitudes Research on Persuasion and Behavior 164 165 166 153 154 The Influence of the Media Violence and the Media Cultivation Studies Prosocial Behaviors and Television The Agenda-Setting Function of the Media Uses and Gratifications Theory Uses and Dependency Theory The Internet and Digital Innovations Limitations of Effects Research 169 169 170 171 171 174 174 174 176 Cultural Studies 177 Collective Memory Studies 180 Summary Generalizations About Propaganda and Persuasion Effects 193 194 Chapter 5 · Propaganda and Psychological Warfare 195 World War I and the Fear of Propaganda British Propaganda German Propaganda American Propaganda Atrocity Propaganda Reaction to World War I Propaganda 199 200 201 204 207 208 The Interwar Years, 1920 to 1939 The Emergence of Communist Propaganda American Isolationism 209 209 213 Huey Pierce Long Jr. 213 Fr. Charles Coughlin, SJ 214 The Institute for Propaganda Analysis 217 Hitler and Nazi Propaganda 220 World War II 232 Post-World War II Conflicts 236 The Korean War, 1950 to 1953 237 The Korean War and the "Brainwashing" Issue 239 The Vietnam War 241 The Gulf of Tonkin Incident 241 "Hearts and Minds": The Propaganda Campaign 242 The War 245 The Media 245 The 1991 Gulf War: Mobilization of World Public Opinion 246 Using Metaphor and Imagery in the Gulf War 250 The ’Nayirah" Incident 252 The Aftermath (2005): The Invasion of Afghanistan and Iraq 254 A New World of Propaganda, 1960 to 2018 255 International Sports Events 256 Freedom of Speech and New Technologies 260 The Patriot Act 261 WikiLeaks Negative Counterpropaganda Public Diplomacy Chapter 6 · Howto Analyze Propaganda The Ideology and Purpose of the Propaganda Campaign 261 ' 263 264 267 268 The Context in Which the Propaganda Occurs 269 Identification of the Propagandist 270 The Structure of the Propaganda Organization 270 The Target Audience 272 Media Utilization Techniques 273 Special Techniques to Maximize Effect 275 Predispositions of the Audience: Creating Resonance 276 Source Credibility 276 Opinion Leaders 277 Face֊to-Face Contact 277 Group Norms 277 Reward and Punishment 278 Monopoly of the Communication Source 278 Visual Symbols of Power 278 Language Usage 279 Music as Propaganda Arousa! of Emotions 281 281 Audience Reaction to Various Techniques 282 Counterpropaganda 282 Effects and Evatuation 283 Chapter 7 · Propaganda in Action: Four Case Studies Case Study 1: Women and War: Work, Housing, andChild Care The Context, Ideology, and Purpose of thePropaganda Campaign Identification of the Propagandist and the Structure of the Propaganda Organization The Target Audience Media Utilization Techniques Special Techniques to Maximize Effect Audience Reaction to Various Techniques Effects and Evaluation Case Study 2: Propaganda and Climate Change: The Heartland Institute The Context, Ideology, and Purpose of thePropaganda Campaign Identification of the Propagandist and Structure of the Propaganda Organization The Target Audience Propaganda Techniques Counterpropaganda Effects and Evaluation Case Study 3: Big Pharma: Marketing Diseaseand Drugs Ideology and Purpose of the Propaganda Campaign The Context in Which the Propaganda Occurs: The Medicalization of Society Identification of the Propagandist and Structure of the Organizations The Target Audience Media Utilization Techniques Special Techniques to Maximize Effects Television Advertising "Me-Too" Drugs Generic Drugs Clinical Trials Ghostwritten Articles in Medical Journals Sales Representatives Opinion Leaders Sponsorship Lobbyists Targeting the News Media 285 285 287 289 292 292 293 294 294 294 295 296 298 299 301 301 303 303 304 305 306 306 306 306 308 309 310 311 311 312 313 313 313 Audience Reaction to Various Techniques 314 The Opioid Crisis 314 Counterpropaganda 315 Effects and Evaluation 316 Case Study 4: Pundits for Hire: The Pentagon Propaganda Machine The Propagandists 316 317 The Audience 318 The Various Techniques Employed 318 Counterpropaganda 319 The Consequences 320 Note 320 Chapter 8 · How Propaganda Works in Modern Society A Model of the Process of Propaganda 321 321 Social-Historical Context 321 Cultural Rim 323 The Process of Propaganda 324 The Institution 324 Propaganda Agents 324 Media Methods 324 The Social Network The Public Generalizations Appendix · Cyber Propaganda 326 . 326 327 331 Christopher Bronk Cyberspace 331 The Social Internet 332 Hackers 332 How Stolen Data Feed the Propaganda Enterprise 333 The Transparency Agenda 334 “Fake News" and Politics 334 Cyberspace: An Echo Chamber for Conspiracy Theories and Misinformation? 335 Digital Propaganda and Information Access 336 Note 337 References 339 Author Index 375 Subject Index 383 About the Authors 399 Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times through the present day, Propaganda and Persuasion offers an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. NEW TO THE SEVENTH EDITION • New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. • Case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture but also to the study of propaganda campaigns. • New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. • Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhance the presentation. • Current examples of propaganda, especially the ways it is disseminated via the internet, deepen student understanding. • New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
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subject_GND	(DE-588)4076374-2
title	Propaganda & persuasion
title_alt	Propaganda and persuasion
title_auth	Propaganda & persuasion
title_exact_search	Propaganda & persuasion
title_full	Propaganda & persuasion Garth S. Jowett, Victoria O'Donnell
title_fullStr	Propaganda & persuasion Garth S. Jowett, Victoria O'Donnell
title_full_unstemmed	Propaganda & persuasion Garth S. Jowett, Victoria O'Donnell
title_short	Propaganda & persuasion
title_sort	propaganda persuasion
topic	Propaganda Persuasion (Psychology) Propaganda (DE-588)4076374-2 gnd
topic_facet	Propaganda Persuasion (Psychology)
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