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Bibliographic Details
Title:	Personas - user focused design
From:	Lene Nielsen
Person:	Nielsen, Lene Verfasser aut
Main Author:	Nielsen, Lene (Author)
Format:	Book
Language:	English
Published:	London Springer [2019]
Edition:	Second edition
Series:	Human-computer interaction series
Notation:	AP 15860 ST 278
Subjects:	Szenario Softwareentwicklung Benutzeroberfläche Mensch-Maschine-Kommunikation Produktentwicklung Verbraucherverhalten
Online Access:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030801069&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030801069&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	ix, 170 Seiten Illustrationen, Diagramme
ISBN:	9781447174264

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adam_text	Contents 1 Introduction: Stories About Users.............................................................. 1.1 A Career with Personas...................................................................... 1.2 To Be Able to Enter into the Lives of the Users............................ 1.3 Focusing.............................................................................................. 1.4 Many Names, One Concept............................................................... 1.5 Product Development......................................................................... 1.6 Personas for Մ and Products............................................................. 1.7 Two, Four, or Six Personas?............................................................. 1.8 A Process, not a User Portrait.......................................................... 1.9 Ten Steps to Personas......................................................................... 1.10 Other Approaches to Personas.......................................................... 1.10.1 The Goal-Directed Perspective........................................ 1.10.2 The Role-Based Perspective............................................. 1.10.3 The Engaging Perspective................................................. 1.10.4 The Fiction-Based Perspective........................................ 1.11 Criticism.............................................................................................. 1.12 Persona, Narrativity, and System Development.............................. 1.13 Reporting at Virk.dk and the Citizens of Denmark....................... 1.13.1 ReportingThroughVirk.dk................................................. 1.13.2 The Starting Point............................................................. 1.13.3 The Personas...................................................................... 1.13.4 Scenarios................................................................................ 1.13.5 InUse.................................................................................... 1.13.6 Borger.dk ............................................................................. 1.13.7 The Personas Descriptions................................................. References....................................................................................................... 1 1 4 6 8 8 9 9 9 11 12 13 13 14 15 15 16 16 17 17 18 20 20 20 22 24 2 A Slice of the World.................................................................................... 2.1 Preparation............................................................................................ 2.2 Methods................................................................................................ 27 28 30 V v¡ Contents 2.3Examples of Data Collection.................................................................... 2.3.1 Coats and Down.................................................................. 2.3.2 Virk.dk................................................................................... 2.3.3 Borger.dk.............................................................................. References........................................................................................................ 31 31 35 36 37 3 Finding Connections..................................................................................... 3.1 Get the Meaning Across..................................................................... 3.1.1 Variables................................................................................ 3.1.2 Affinity Diagrams................................................................... 3.1.3 System of Coordinates......................................................... 3.2 Use of Secondary Data....................................................................... 3.3 Group Analysis ................................................................................... 3.4 From Hypothesis to Knowledge......................................................... 3.5 Is It Possible to Generalise? .............................................................. 3.6 Is the Analysis Reliable?...................................................................... 3.7 Is the Study Valid?............................................................................... 3.8 Opposition to the Results................................................................... 3.9 The Final Number.............................................................................. 3.9.1 Borger.dk .............................................................................. 3.9.2 Virk.dk................................................................................... 3.9.3 Website for Asthmatics......................................................... 3.9.4 Coats and Down.................................................................. References........................................................................................................ 39 40 41 42 42 44 45 46 47 47 47 48 49 49 50 51 52 53 4 Persona Writing............................................................................................. 4.1 Writing the Persona............................................................................ 4.2 Stereotype, Archetype, or Persona.................................................... 4.3 People as Form..................................................................................... 4.4 Personas as Characters....................................................................... 4.5 Fact or Fiction..................................................................................... 4.6 Engaging Stories................................................................................... 4.7 Thelma Louise: Recognition, Alignment, and Allegiance .... 4.8 A Real Person..................................................................................... 4.9 Back to the Persona Description....................................................... 4.10 Consider the Reader............................................................................ 4.11 Writing Style....................................................................................... 4.12 Photos................................................................................................... 4.13 The Name............................................................................................ 4.14 Group Personas................................................................................... 4.15 Interested Parties ................................................................................ 4.16 Assumption Personas, Ad HocPersonas and Proto-Personas .... 4.17 Lay-Out—A Danish Template........................................................... 4.18 Posters, Mood Boards, and Playing Cards...................................... 55 57 58 59 59 60 60 61 63 65 66 67 68 70 70 72 72 72 73 Contents vii 4.19 Documents Supporting the PersonaDescription............................. 4.20 Video Personas................................................................................... 4.21 Personas in Use................................................................................. 4.22 A Persona Template.......................................................................... References...................................................................................................... 75 78 78 78 79 5 Personas in Use............................................................................................. 5.1 Situations............................................................................................. 5.2 Three Theories as to What MakesPeople Act............................... 5.3 Interaction Design and ProductDesign............................................. 5.4 Acceptance.......................................................................................... 5.5 Including the Organisation inthe Validation.................................... 5.6 Dissemination..................................................................................... 5.7 Personas in Use................................................................................. 5.8 Scenarios for Discussing Future Crises............................................ 5.9 Scenarios for IT System Development............................................ 5.10 Persona and Scenario........................................................................ 5.11 Creating a Story................................................................................. 5.12 Scenarios as Stories.......................................................................... 5.13 Narrative Structure............................................................................ 5.13.1 The Scene............................................................................ 5.13.2 Events................................................................................... 5.13.3 Goals...................................................................................... 5.13.4 Obstacles............................................................................... 5.13.5 Cohesion............................................................................... 5.13.6 Closure................................................................................. 5.13.7 Causality and Plot............................................................... 5.13.8 The Narrator........................................................................ 5.14 Design for Various Usages.............................................................. 5.15 Writing and Reading.......................................................................... 5.16 The Difficult Writing Process .......................................................... 5.17 The Scenario and the Reader............................................................ 5.18 Documentation................................................................................... 5.19 Co- design............................................................................................. 5.20 Acting................................................................................................. 5.21 Advantages and Obstacles, Pros and Cons..................................... 5.22 Templates............................................................................................. References...................................................................................................... 83 84 86 87 87 88 89 90 90 91 95 95 97 99 100 100 101 101 101 102 103 103 105 105 106 106 Ю8 108 HI Ill H2 ИЗ 6 Personas Go Agile........................................................................................ 6.1 Persona User Stories.......................................................................... 6.2 Understanding the Persona.............................................................. 11^ 118 119 viii Contents 6.3 The User Story.................................................................................... 6.4 The Method......................................................................................... References....................................................................................................... 12° 120 121 7 Going Global—International Personas.................................................... 7.1 Data for International Personas......................................................... 7.2 Planning and Funding......................................................................... 7.3 International Data Collection............................................................. 7.4 Recruitment of Participants................................................................ 7.5 Analysis................................................................................................ 7.6 Presenting the User Insights............................................................. 7.7 Benefits of International Personas.................................................... 7.8 Perspectives on Culture....................................................................... 7.9 Aria Foods—From Blue Collar Workers to Empathy................... References........................................................................................................ 123 124 12-3 125 126 127 127 128 128 130 132 8 Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda...................................... Joni Salminen, Bemard J. Jansen, Jisun An, Haewoon Kwak and Soon-Gyo Jung 8.1 Introduction......................................................................................... 8.1.1 State of the Art in Data-Driven Personas.......................... 8.1.2 Evaluation of Personas......................................................... 8.2 Automatic Generation of Personas.................................................... 8.2.1 Need for Automatic Persona Generation.......................... 8.3 APG: System and Methodology........................................................ 8.3.1 Overview of SystemFunctionality........................................ 8.3.2 Persona Generation Process ............................................... 8.3.3 Applicability of APG in VariedContexts........................... 8.4 Setting the Research Agenda for APG............................................. 8.4.1 Design Philosophy of Automatically Generated Personas................................................................................ 8.4.2 Choosing and Generating Profile Information................... 8.4.3 Deciding Information Architecture ................................... 8.5 Summary of Challenges in Automatic Persona Generation......... 8.6 Conclusion............................................................................................ References....................................................................................................... 9 Making Your Personas Live....................................................................... 9.1 Updates and Revision......................................................................... 9.2 Ambassadors....................................................................................... 9.3 An Instmment in the Tool-Box........................................................ 9.4 What Personas Are Used for............................................................. 9.5 Benefits................................................................................................ 135 135 136 137 137 139 142 142 144 146 147 148 148 153 155 156 157 161 162 162 162 163 163 Contents ix 9.6 9.7 9.8 164 165 167 Value................................................................................................... Challenges.......................................................................................... Recommendations.............................................................................. 9.8.1 Have Thorough and Valid Data, It Provides Credibility............................................................................ 9.8.2 The Description Should Evoke Empathy......................... 9.8.3 It Should Be Easy to Distinguish the Descriptions from Each Other................................................................ 9.8.4 Keep Persona Descriptions and Scenarios Separate......... 9.8.5 Consider What Tasks the Personas Should Solve............ 9.8.6 Obtain Support in the Organization from Both Employees and Management.............................................. 9.8.7 Consider How to Share Knowledge................................... 9.8.8 Sustain the Method ............................................................ 9.9 Goal Achieved................................................................................... References...................................................................................................... 167 168 168 168 168 169 169 169 169 170 Human-Computer Interaction Series DesneyTan · Jean Vanderdonckt Editoriin Chief Lene Nielsen Personas ֊ User Focused Design People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers top֊ ics trom interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their dif ferent attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product s potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT Universit) ot Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method - 10 Steps to Personas. This second edition of Personas ֊ User Focused Design presents a step-by-step methodology of personas, which will be of interest to developers of IT, communications solutions and innovative products. The book also includes three new chapters and considerable expansion on the material in the first edition.
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spellingShingle	Nielsen, Lene Personas - user focused design Szenario (DE-588)4194332-6 gnd Softwareentwicklung (DE-588)4116522-6 gnd Benutzeroberfläche (DE-588)4131424-4 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Produktentwicklung (DE-588)4139402-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
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title	Personas - user focused design
title_auth	Personas - user focused design
title_exact_search	Personas - user focused design
title_full	Personas - user focused design Lene Nielsen
title_fullStr	Personas - user focused design Lene Nielsen
title_full_unstemmed	Personas - user focused design Lene Nielsen
title_short	Personas - user focused design
title_sort	personas user focused design
topic	Szenario (DE-588)4194332-6 gnd Softwareentwicklung (DE-588)4116522-6 gnd Benutzeroberfläche (DE-588)4131424-4 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Produktentwicklung (DE-588)4139402-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Szenario Softwareentwicklung Benutzeroberfläche Mensch-Maschine-Kommunikation Produktentwicklung Verbraucherverhalten
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