Social Customer Relationship Management Fundamentals, Applications, Technologies - Alt, Rainer 1964-; Reinhold, Olaf 1979- (Springer, 2020)
Keywords: Customer Relationship Management; e-Business/e-Commerce; Online Marketing/Social Media; e-Commerce/e-business; Information Systems and Communication Service; Business Information Systems; Customer relations-Management; E-business; Internet marketing; Information systems; Management information systems; Beziehungsmarketing; Soziale Software; Kundenmanagement