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Bibliographische Detailangaben
Titel:E-Conomics
Strategies for the Digital Marketplace
Von: by Axel Zerdick, Klaus Schrape, Alexander Artope, Klaus Goldhammer, Ulrich T. Lange, Eckart Vierkant, Esteban Lopez-Escobar, Roger Silverstone ; edited by (ECC) European Communication Council
Person: Zerdick, Axel
Verfasser
aut
Schrape, Klaus
Artope, Alexander
Goldhammer, Klaus
Hauptverfassende: Zerdick, Axel (VerfasserIn), Schrape, Klaus (VerfasserIn), Artope, Alexander (VerfasserIn), Goldhammer, Klaus (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Berlin, Heidelberg Springer Berlin Heidelberg 2000
Ausgabe:1st ed. 2000
Schriftenreihe:European Communication Council Report
Notation:QP 650
QR 700
QR 760
Schlagwörter:
Medienzugang:https://doi.org/10.1007/978-3-642-86482-7
https://doi.org/10.1007/978-3-642-86482-7
Zusammenfassung:The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date
Umfang:1 Online-Ressource (336 p. 914 illus. in color)
ISBN:9783642864827
DOI:10.1007/978-3-642-86482-7