Gespeichert in:
| Titel: | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
|---|---|
| Von: |
Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang
|
| Person: |
Kotler, Milton
Verfasser aut Cao, Tiger Wang, Sam Qiao, Collen Zhang, Yuheng |
| Hauptverfassende: | , , , |
| Weitere beteiligte Personen: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo
World Scientific
[2020]
|
| Notation: | QP 650 |
| Schlagwörter: | |
| Umfang: | xxxii, 371 Seiten Illustrationen, Diagramme |
| ISBN: | 9789811218385 9789811216978 |
Internformat
MARC
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| 020 | |a 9789811216978 |c hbk |9 978-981-1216-97-8 | ||
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| 264 | 1 | |a New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo |b World Scientific |c [2020] | |
| 300 | |a xxxii, 371 Seiten |b Illustrationen, Diagramme | ||
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| 700 | 1 | |a Cao, Tiger |e Verfasser |0 (DE-588)1227494319 |4 aut | |
| 700 | 1 | |a Wang, Sam |e Verfasser |0 (DE-588)1220918466 |4 aut | |
| 700 | 1 | |a Qiao, Collen |e Verfasser |4 aut | |
| 700 | 1 | |a Zhang, Yuheng |4 trl | |
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Datensatz im Suchindex
| DE-BY-UBR_call_number | 40/QP 650 K87 M3 |
|---|---|
| DE-BY-UBR_katkey | 6354965 |
| DE-BY-UBR_location | UB Lesesaal Wirtschaft |
| DE-BY-UBR_media_number | 069043548795 |
| _version_ | 1835107238838009856 |
| any_adam_object | |
| author | Kotler, Milton Cao, Tiger Wang, Sam Qiao, Collen |
| author2 | Zhang, Yuheng |
| author2_role | trl |
| author2_variant | y z yz |
| author_GND | (DE-588)141937491 (DE-588)1227494319 (DE-588)1220918466 |
| author_facet | Kotler, Milton Cao, Tiger Wang, Sam Qiao, Collen Zhang, Yuheng |
| author_role | aut aut aut aut |
| author_sort | Kotler, Milton |
| author_variant | m k mk t c tc s w sw c q cq |
| building | Verbundindex |
| bvnumber | BV046932007 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1220888054 (DE-599)BVBBV046932007 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046932007 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:05:00Z |
| institution | BVB |
| isbn | 9789811218385 9789811216978 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032340923 |
| oclc_num | 1220888054 |
| open_access_boolean | |
| owner | DE-1050 DE-355 DE-BY-UBR DE-188 DE-M347 |
| owner_facet | DE-1050 DE-355 DE-BY-UBR DE-188 DE-M347 |
| physical | xxxii, 371 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | World Scientific |
| record_format | marc |
| spellingShingle | Kotler, Milton Cao, Tiger Wang, Sam Qiao, Collen Marketing strategy in the digital age applying Kotler's strategies to digital marketing Digitale Revolution (DE-588)7854804-4 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd |
| subject_GND | (DE-588)7854804-4 (DE-588)4037589-4 (DE-588)4057952-9 |
| title | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_auth | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_exact_search | Marketing strategy in the digital age applying Kotler's strategies to digital marketing |
| title_full | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_fullStr | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_full_unstemmed | Marketing strategy in the digital age applying Kotler's strategies to digital marketing Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, Kotler Marketing Group, China ; translated by Yuheng Zhang |
| title_short | Marketing strategy in the digital age |
| title_sort | marketing strategy in the digital age applying kotler s strategies to digital marketing |
| title_sub | applying Kotler's strategies to digital marketing |
| topic | Digitale Revolution (DE-588)7854804-4 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd |
| topic_facet | Digitale Revolution Marketing Strategie |
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