Holdings: The psychology of marketing :: Universität Regensburg

Saved in:

Bibliographic Details
Title:	The psychology of marketing cross-cultural perspectives
From:	Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany
Person:	Raab, Gerhard 1961- Verfasser aut Goddard, G. Jason Ajami, Riad Ali Unger, Alexander 1944-
Main Authors:	Raab, Gerhard 1961- (Author), Goddard, G. Jason (Author), Ajami, Riad Ali 1944- (Author), Unger, Alexander (Author)
Format:	Book
Language:	English
Published:	London Routledge 2024
Notation:	CW 7500
Subjects:	bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie Marketing Verbraucher Marktpsychologie
Physical Description:	XVIII, 393 Seiten Illustrationen, Diagramme 612 gr
ISBN:	9781032838243 9780566089039

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV049923882
003	DE-604
005	20241203
007	t\|
008	241024s2024 xx a\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9781032838243 \|c (pbk) \|9 978-1-03-283824-3
020			\|a 9780566089039 \|c (hbk) \|9 978-0-566-08903-9
024	3		\|a 9781032838243
035			\|a (OCoLC)1466923187
035			\|a (DE-599)BVBBV049923882
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-19 \|a DE-1050 \|a DE-1051
084			\|a CW 7500 \|0 (DE-625)19206: \|2 rvk
100	1		\|a Raab, Gerhard \|d 1961- \|e Verfasser \|0 (DE-588)136939414 \|4 aut
245	1	0	\|a The psychology of marketing \|b cross-cultural perspectives \|c Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany
264		1	\|a London \|b Routledge \|c 2024
300			\|a XVIII, 393 Seiten \|b Illustrationen, Diagramme \|c 612 gr
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a bicssc / Psychology
650		4	\|a bicssc / Sales & marketing
650		4	\|a bisacsh / BUSINESS & ECONOMICS / General
650	0	7	\|a Psychologie \|0 (DE-588)4047704-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Verbraucher \|0 (DE-588)4062632-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktpsychologie \|0 (DE-588)4140888-3 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marktpsychologie \|0 (DE-588)4140888-3 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	1	\|a Verbraucher \|0 (DE-588)4062632-5 \|D s
689	1	2	\|a Psychologie \|0 (DE-588)4047704-6 \|D s
689	1		\|5 DE-604
689	2	0	\|a Marktpsychologie \|0 (DE-588)4140888-3 \|D s
689	2		\|5 DE-604
700	1		\|a Goddard, G. Jason \|e Verfasser \|4 aut
700	1		\|a Ajami, Riad Ali \|d 1944- \|e Verfasser \|0 (DE-588)1145579175 \|4 aut
700	1		\|a Unger, Alexander \|e Verfasser \|0 (DE-588)133652831 \|4 aut
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-1-315-55379-5
943	1		\|a oai:aleph.bib-bvb.de:BVB01-035262392

Record in the Search Index

_version_	1820961550532345856
adam_text
any_adam_object
author	Raab, Gerhard 1961- Goddard, G. Jason Ajami, Riad Ali 1944- Unger, Alexander
author_GND	(DE-588)136939414 (DE-588)1145579175 (DE-588)133652831
author_facet	Raab, Gerhard 1961- Goddard, G. Jason Ajami, Riad Ali 1944- Unger, Alexander
author_role	aut aut aut aut
author_sort	Raab, Gerhard 1961-
author_variant	g r gr g j g gj gjg r a a ra raa a u au
building	Verbundindex
bvnumber	BV049923882
classification_rvk	CW 7500
ctrlnum	(OCoLC)1466923187 (DE-599)BVBBV049923882
discipline	Psychologie
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049923882</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241203</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">241024s2024 xx a\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032838243</subfield><subfield code="c">(pbk)</subfield><subfield code="9">978-1-03-283824-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780566089039</subfield><subfield code="c">(hbk)</subfield><subfield code="9">978-0-566-08903-9</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9781032838243</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1466923187</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049923882</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-1051</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Raab, Gerhard</subfield><subfield code="d">1961-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)136939414</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The psychology of marketing</subfield><subfield code="b">cross-cultural perspectives</subfield><subfield code="c">Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 393 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">612 gr</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bicssc / Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bicssc / Sales & marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bisacsh / BUSINESS & ECONOMICS / General</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Goddard, G. Jason</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ajami, Riad Ali</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1145579175</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Unger, Alexander</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133652831</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-315-55379-5</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035262392</subfield></datafield></record></collection>
id	DE-604.BV049923882
illustrated	Illustrated
indexdate	2025-01-11T14:04:21Z
institution	BVB
isbn	9781032838243 9780566089039
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-035262392
oclc_num	1466923187
open_access_boolean
owner	DE-19 DE-BY-UBM DE-1050 DE-1051
owner_facet	DE-19 DE-BY-UBM DE-1050 DE-1051
physical	XVIII, 393 Seiten Illustrationen, Diagramme 612 gr
publishDate	2024
publishDateSearch	2024
publishDateSort	2024
publisher	Routledge
record_format	marc
spelling	Raab, Gerhard 1961- Verfasser (DE-588)136939414 aut The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany London Routledge 2024 XVIII, 393 Seiten Illustrationen, Diagramme 612 gr txt rdacontent n rdamedia nc rdacarrier bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 s DE-604 Marketing (DE-588)4037589-4 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Goddard, G. Jason Verfasser aut Ajami, Riad Ali 1944- Verfasser (DE-588)1145579175 aut Unger, Alexander Verfasser (DE-588)133652831 aut Erscheint auch als Online-Ausgabe 978-1-315-55379-5
spellingShingle	Raab, Gerhard 1961- Goddard, G. Jason Ajami, Riad Ali 1944- Unger, Alexander The psychology of marketing cross-cultural perspectives bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd Marktpsychologie (DE-588)4140888-3 gnd
subject_GND	(DE-588)4047704-6 (DE-588)4037589-4 (DE-588)4062632-5 (DE-588)4140888-3
title	The psychology of marketing cross-cultural perspectives
title_auth	The psychology of marketing cross-cultural perspectives
title_exact_search	The psychology of marketing cross-cultural perspectives
title_full	The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany
title_fullStr	The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany
title_full_unstemmed	The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany
title_short	The psychology of marketing
title_sort	the psychology of marketing cross cultural perspectives
title_sub	cross-cultural perspectives
topic	bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd Marktpsychologie (DE-588)4140888-3 gnd
topic_facet	bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie Marketing Verbraucher Marktpsychologie
work_keys_str_mv	AT raabgerhard thepsychologyofmarketingcrossculturalperspectives AT goddardgjason thepsychologyofmarketingcrossculturalperspectives AT ajamiriadali thepsychologyofmarketingcrossculturalperspectives AT ungeralexander thepsychologyofmarketingcrossculturalperspectives

Holdings

‌

Order interlibrary loan